How to Seek out "Birds"(Customers)

Seeking out birds (customers) is a learned behavior that can be mastered with the help of your hunter (salesperson) and a few tips listed below.

  • Always remember everyone you know is a bird.
  • Listen for birds who are talking about buying.
  • Hunt in locations where you know lots of birds:
        - Work
        - Church
        - Social Events
        - School
        - Clubs
        - Friends
        - Relatives
        - Co-workers
  • Tell the bird about your personal experience with Capitol Subaru
  • Be ready to answer questions:
        - What is Capitol Subaru?
        - Where are they located?
        - Who should I talk to?
        - Can I just stop in at any time?
        - Do they take in trade-ins?
        - Can I go online and view their inventory?
        - What is their phone number?

All of these things will contribute to making your hunting experience easier and more successful.

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